Top Tips for Availing Experienced SEO Consultant Services

What’s an SEO Consultant?

Before we could adequately describe the role of Google SEO Consultants, the terminology associated with se optimisation (SEO) must be defined.


As most internet users know, Google is the best known and most used internet se on the planet. Founded in 1998 by two graduate students from Stanford University, Google is now used to carry out around 75 percent of web searches. Its market share varies between countries, from around 85 percent in Western Europe, 40 percent in the USA and Japan where Yahoo has a strong presence, to less than 10 percent in China where Baidu is the market leading search engine World Network. To be able to be successful, a website must be high in the se rankings, particularly in Google’s rankings consequently of its dominant position.

Search Engine Optimisation:

Search engine optimisation (or optimization) may be the technique whereby a webmaster optimises the structure of web pages in order that they appear high in a research engine’s rankings.

Search engines operate’crawler’programs that look for web pages across the internet and index the links between them. The search engines use complex algorithms to calculate the popularity of pages to be able to create the all important rankings that are displayed when a consumer makes a research using Google or among its competitors.

Emergence of the SEO Consultant

When search engines first appeared in the mid 1990s, webmasters could simply submit web page URLs (addresses) to the search engines, in order that their websites would seem in the se listings. The early se algorithms used meta tag keywords a part of web pages to calculate their rankings. Website creators quickly realised that carefully chosen meta tags could increase their se rankings. This use (and abuse) of meta tags led to the thought of se optimization, a term first utilized in 1996. Along with the abuse of meta tags, unscrupulous webmasters also have attemptedto improve their rankings by linking their websites to an increasing amount of other sites, many of them bogus. To counteract the increasing manipulation of se rankings, se operators were forced to refine their algorithms, a procedure that continues to this day.

Google SEO Consultants

Research has shown that intelligent web design can significantly increase traffic to your website and that the services of a respected Google SEO consultancy can help increase your ROI.

As a result of Google’s dominance in the se market, many website owners consider employing Google SEO consultants to boost the PageRank (Google’s web page ranking system) of the websites. The leading se providers are understandably secretive in regards to the algorithms that they use due to the importance of the rankings to website owners. This is where in actuality the expertise of a talented Google SEO consultant can really produce a quantifiable difference to your website.

Google SEO Techniques

Search engine optimisation techniques utilized by Google SEO consultants can be broadly characterised into two types, White Hat and Black Hat – remember the old Western films!

White Hat SEO

SEO consultants who optimise websites using White Hat methods are unlikely to cause antipathy with Google and the other se operators. White Hat SEO follows se operators’rules and aims to supply good rankings on a longterm basis using legitimate SEO practices.

Black Hat SEO

Desire to of Google SEO consultants who employ Black Hat methods is to boost websites’PageRank by utilizing techniques designed to deceive the se algorithms. This could result in short term improvements in rankings but could increase the danger of websites being de-listed by Google for using dishonest practices to manipulate the rankings.

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