Social networking platforms build buzz, boost business and serve small businesses as low-cost/no-cost marketing tools. Small company owners have to know the way these tools strategically serve and support small business first so they best implement social media strategies to market products and/or services.
Social Media, to put it simply, serves users and organizations in marketing in three ways:
Marketing is about building relationships — relationships start with communication. New web tools like blogging, micro-blogging (Twitter), social networking (Facebook, LinkedIn, Ning), podcasting (BlogTalkRadio), video distribution (YouTube), event coordination tools (Meetup), wikis (Wikipedia) photo sharing (Flickr, Photobucket), and product review sites (epinions.com) allow small businesses to communicate, educate and share information directly making use of their current and prospective customers.
Content in the shape of blog posts, audio, video, comparison/review sites, tweets and social network messages help share information in a less-formal way that builds the know, like and trust factors that influence decision making. Content is no longer just text. Small businesses may use audio or visual content for a “show me” and “tell me” to produce communications a pack more interactive punch.
Social media’s direct communication distinction serves and supports small business since it brings individuals you wish to attract directly for your requirements buy 10000 Instagram followers and makes direct communication possible. Social Media makes communication a conversation so small business owners can share, receive feedback and connect on equal ground making use of their target markets.
When small businesses empower their target consumers, they feel powerful. When your target market feels powerful, it trusts you, buys from you, and stays with you. Social networking collaboration transforms consumers into “prosumers “.In a period of social media prosumers, it’s people (not companies) who make, shape, or break purchase patterns.
Small businesses can ignite collaboration for marketing by creating their very own communities and/or joining communities. By doing so, they can listen and connect with their target customers and build a totally free forum to create their market together. Collaboration = Marketing Acceleration.
Social networking collaboration tools like review sites, video sharing sites, blogs, wikis and more allow users to self-serve, collaborate, and potentially serve as an endorser for the small business. Social media marketing works as a marketing tool because individuals are more likely to trust peers as opposed to companies.
The power of mass collaboration serves and supports small business owners in a definite way. Tapping/creating valuable collaborative options would bring people together to fairly share ideas, exchange information, and help one another — and support relationship growth. Removing the “company/client” disconnect can break up elitism and boost marketing mind power.
The most important reason that social networking works as a marketing tool is simple — because it’s fun. People want to go where they feel they belong, have a voice, are paid attention to, and enjoy themselves. Small company owners must be where their target markets are — and today, the masses are on Facebook, Ning, Twitter, Linkedin, Photobucket, YouTube and more because it’s entertainment value.
Remember the Will It Blend? campaigns by Blendtec? They were a great exemplory case of social media marketing in brilliant action. Videos were relevant while they showed the item, were entertaining (they blended an iPhone!), and they were viral! People could easily share the fun with friends as a result of easy social media sharing widgets.
You can’t put a dollar amount on free promotion. The way in which social media stores data as an “Interactive Rolodex” also offers an activity factor. Sites like Facebook and LinkedIn are becoming the “new databases” since they are fast, easy, and fun. Folks are more likely to update their Facebook and LinkedIn information than the usual sterile address book because it is fun.
Small company owners use social media’s entertainment factor to create their online database of contacts and connections, be visible to prospective customers, and get the term out in creative ways like YouTube videos, blog posts, images, podcasts to produce people smile and spread the word.
How Social Networking Helps Small Businesses Sell
Social Media Marketing helps most small businesses boost sales indirectly by increasing relationships. Understanding that social media marketing serves users for communication, collaboration, and entertainment is the first step to considering how exactly to strategically implement the great number of social media marketing tools and choose those who work best for the unique organization.
The key thing that small businesses need to keep in mind when working with social media to help sell is that efforts should have value. There has to be value to your content, community, and execution to obtain people to interact with you or your organization. Social media marketing doesn’t sell things — people sell things. Doing social media marketing starts the relationship-building process. Start small and snowball. Social media marketing takes understanding, passion, effort, and commitment to produce it work. Give your small business a geniune voice with social media and commit to providing value and you is likely to be off to an intelligent start.